The Science of Skincare – Hyalogy by Forlle’d

Why do people go for a more expensive range of products than that sold off the shelves in the supermart?

This may arise from need rather than vanity.

On a daily basis, we cleanse, exfoliate, tone and moisturize our skin to keep it clean and free from breakouts.

All this little bit-ties here and there takes time and a level of discipline. After a time, we may come to realise: Make it worth while with the use of better products!

All the more so when the skin appears to be still in a less than ideal condition after all that routine.

So we are always on the lookout for exceptional treatments or products whose effects are immediate, obvious and long lasting.

Recently, a delegate clue us in to Forlle’d, an elite cosmeceutical collection from Japan that uses a globally patented manufacturing process based on the discoveries of the 2002 Nobel Prize winner Koichi Tanaka. Cosmeceutical refers to the new wave of cosmetics with roots based in pioneering scientific research.

Hyalogy for Men ~ Lotion & Emulsion
Hyalogy for Men ~ Lotion & Emulsion

One of the basic components of Forlle’d Hyalogy skincare is low molecular hyaluronic acid.

Hyaluronic acid naturally occurs in the skin and gradually declines during the aging process.

It is therefore one of the most important ingredients of anti-aging formulas

With the use of Nanotechnology, the Forlle’d ingredients are reduced to nano particles that is only 5 nanometers, capable of penetrating deep into the dermis levels in the skin – an intercellular space that is 15 to 50 nanometers – that have only previously been accessible with injection.

Other products which carries the same Hyaluronic acid ingredient, often use conventional HA molecules which are 3000 nanometers in diameter. The bigger molecules merely sits on the surface, limiting the effect.

Does this make Hyalogy a non-invasive substitute for injection procedures?

So far, the reviews of the Hyalogy skincare line have been good:
“Hyalogy is like the injectable product in a bottle.”
— Dr. Neil Saddick of Cornell University, New York

Plumping and hydrating from within is actually what we want, because quite often what lies beneath an oily surface is depleted, dry skin. Other than irrigating the cells through the deep layers so that skin is plumped and hydrated, here’s how the Hyalogy Hylaluronic acid with its high ionization levels aims to benefit the skin:-

√   Stop premature aging in its tracks
√   Proper protection
√   Reconditioning damaged skin
√   Boost efficiency of other active ingredients applied
√   Reduction of wrinkles
√   Less sensitive skin.

Platinum and ceramides multiply the effects of this cosmeceutical range.
Forlle'd has also formulated the Hyalogy VK Essence for delicate skin prone to reddening, as well as the antioxidant-rich brightening and nourishing VC Serum.

Hyalogy by Forlle'd VC Serum
Hyalogy by Forlle'd

Other than the Professional Product series for aesthetic and beauty industry professionals, there is also a Home Product series. Although priced higher than ordinary skin moisturizers, the Hyalogy formula is more concentrated, and therefore very economical since results will last 3 times longer than other moisturizers.

For a break from your routine..

The best way to experience the products is through the 70-minute facial spa treatment.

You need facials if you are prone to comedones, melia seeds, blackheads, whiteheads, and all assortment of clogs which aren't going to pop off on their own.

Facials get these extracted, as well as allow a break from your routine to de-stress and pamper yourself.

Forlle'd has facials to cater to all skin types:-

• acne facial
• anti-aging facial
• back facial
• custom facial
• exfoliating facial
• fruit-acid facial
• galvanic facial
• men's facial
• oxygen facial
• rosacea facial
• sensitive skin facial
• signature facial
• teen facial

The effects on the skin are touted to be immediate and visible after just one use.

There is also a treatment geared for those with pre and post operative procedures with aesthetic surgeons.

Tourists or locals in Singapore can purchase the Hyalogy range of product or book a facial at the centre below:-

Contact in Singapore
Jaslin Tan
Business Operations
Skin Science Marketing Pte. Ltd.
150 Orchard Road
#05-13 Orchard Plaza
Singapore 238841
Tel: 6736 0331
Mobile: 9667 6955

Other Countries

More Information
Nano Cosmetech Inc.
3004, Storia Shinagawa, 2-16-8
Konan, Minato-ward, 108-0075


Kate Lascelles: Emotional Intelligence (EQ)

In the corporate world, haven't we all come across folks with absurdly high EQ (and whose IQ we always think are lower than ours), who can get away with almost anything we can't  !!?!?!

Yes, EQ can be that significant.... and to an extent, it's something that can be honed.


Event:  Emotional Intelligence (EQ) with Kate Lascelles
Type:  Talk.
Coach:  Kate Lascelles
Date:  22 May 2014
Venue:  The Co, 75 High Street, Singapore
Organizer:  The Creative Experience

The Creative Experience Presents:

Kate Lascelles: Emotional Intelligence (EQ)

In the last few years, EQ has been one of the topics that has become highly sort after within business communications training across industries.

EQ is an important component of every communication we have at work or elsewhere.

In this session attendees will explore the definition and importance of EQ and some of the fundamental skills of Emotional Intelligence. We will follow the simple Daniel Goleman model as a guide to the four key areas of EQ:
⋅  Self Awareness
⋅  Self Management
⋅  Social Awareness
⋅  Relationship Management

As with our longer training programs this session will be interactive and provide some practical tools to be applied right away.

Join Kate Lascelles, seasoned soft-skill & leadership trainer as she shares insights and inspiration into the topic of Emotional Intelligence the so-called EQ.

7-7:30pm: Networking
7:30-8:30pm: Talk with Kate Lascelles

Kate Lascelles
Kate Lascelles, is an accomplished and energetic facilitator who has worked throughout Asia, Europe, UK, and Australia/New Zealand.Her ability to design and deliver powerful programs of work translates to business results for her clients and deep, on-going business relationships. The sessions are always interactive, engaging and practical in an effort to make the content useful and applicable for everyone present. Kate trained with the market-leading training company in Australia before coming to Singapore to set up their Asian business.

In 2007 Kate went on to establish The Open Space building a successful business and client base including Barclays, Citi Bank, RSA, ING, Ogilvy, OCBC, Avaya, Capitaland, Cisco and ANZ Bank. Kate sessions range from graduate training programs through to one-on-one executive coaching. More recently she has designed and developed a variety of Leadership Training, EQ and Influencing programs, alongside her highly regarded Presentation and Selling skills courses.

Kate has a Bachelor of education from the University of Melbourne, Australia. She has Coaching accreditation from The IECL in Australia. She speaks near-fluent Bahasa Indonesia and is a trained actor.


More Information
The Creative Experience
Tel: 9880 9091


Dr Darren Weissman: Symptoms/Stress

Event:  Dr Darren Weissman - Symptoms/Stress: Gifts in Strange Wrapping Paper
Type:  Public Talk
Date:  17 May 2014
Venue:  The Auditorium, Singapore Civil Service Club, Tessensohn Clubhouse, Singapore
Other Cities:
Hong Kong - May 14

Kuala Lumpur - May 15
Adelaide, Australia - May 19
Coolangatta, Queensland, Australia - May 22
Sydney, Australia - May 24
Price:  SGD25 Advance Booking / SGD35 Door
Organizer:  Omegapoint Seminars


Stress comes from everywhere: your job, physical symptoms such as aches and pains and disease, your relationships, your finances, your private thoughts and beliefs, the noise and air pollution of Singapore...!

But what if stress was actually a gift?!

Join internationally renowned holistic physician, author and speaker Dr. Darren Weissman for an evening of clarity, insight and healing. He’ll throw you a LifeLine to reveal the wisdom of your subconscious mind, using a simple, practical, transformational tool he developed called The LifeLine Technique®. The technique bridges ancient healing with modern ways of guiding the mind, body and spirit into wholeness by enabling you to process the core emotional root of symptoms, stress and disease, thanks to the power of “Infinite Love & Gratitude”.

During the talk, he’ll choose an audience-member to receive a short live demonstration of The LifeLine Technique® - it could be you!

Have you ever wondered why some people struggle with physical and emotional stress while others easily create vibrant health, optimal well being, fulfilling relationships and longevity?  Are they just lucky or do they know something you don't (yet...)?  It's said that we may not get to choose what happens to us in life, however we do get to choose how we respond. Join Dr. Darren for an afternoon of clarity, insight, and healing. He will throw you a LifeLine to reveal the wisdom of your subconscious mind and a simple and practical tool called The LifeLine Technique® for you to quickly and naturally turn the stress of your life into self-confidence and physical healing. Joy, laughter, wisdom, and ease will be but a few of the gems you'll take home with you from attending this talk.

You’ll take away…
⋅  an understanding of why people don’t get what they say they want,
⋅  an understanding of how emotions, buried in your subconscious, are affecting your life and relationships,
⋅  an ability to see possibilities where previously you only saw problems,
⋅  an ability to set an intention to create the life you desire, and
⋅  some simple, effective tools to change the negative emotions that arise in stressful situations, in just a couple of minutes, so that you quickly and naturally transform the stress and fear in your life into peace, clarity, self-confidence and physical healing.

Get lucky
When you attend the event, you’ll also be in the running to win a fabulous lucky-draw prize: one ticket to Dr. Darren’s 5-day training program to learn The LifeLine Technique® in Adelaide, Australia, from August 9 to 13, 2014, valued at Aus$4,500.

Private sessions with Dr. Darren
Dr. Darren will also be available to give a very limited number of private, 60-minute, one-on-one LifeLine Technique® sessions during the day on Sunday May 18.

Rave reviews
“The LifeLine Technique is a fabulous way of changing your life. It reaches to the deepest unconscious levels and harmonizes those things which are creating negative reactions within us through the power of Infinite Love and Gratitude. I use this technique with outstanding results for my clients and for myself.”
Keven Duff, Certified LifeLine Technique® practitioner, Hong Kong

“I’ve experienced Dr Darren Weissman up close and personal, and his healing work is the wave of the future. In fact, I would daresay that the future is now. I highly recommend The LifeLine Technique, because I KNOW it works.”
Louise Hay, best-selling author of You Can Heal Your Life

"Building upon the latest in mind-body research, Darren Weissman's “Infinite Love and Gratitude” process reveals how we can quickly access and reprogram limiting beliefs that undermine our health and behavior. Dr Weissman offers readers of Awakening to the Secret Code of Your Mind empowering insights that free us from self-sabotaging stories and emotions so that we may create the positive futures we desire."
Bruce H. Lipton, PhD, cell biologist and best-selling author of The Biology of Belief: Unleashing the Power of Consciousness, Matter and Miracles

Darren Weissman
About Dr. Darren Weissman
Dr. Darren R. Weissman, based in Chicago, is a holistic physician who has practised for the past 20 years. He is a speaker, an educator and the developer of The LifeLine Technique®, and the best-selling author of The Power of Infinite Love and Gratitude and Awakening to the Secret Code of Your Mind, as well as a children’s book, The Daily Lessons of Infinite Love & Gratitude. His latest book, The Heart of the Matter: A Simple Guide to Discovering Gifts in Strange Wrapping Paper, has just been released by Hay House Publishing. Dr. Weissman has been featured in multiple films, based upon his expertise with the subconscious mind and holistic healing.

He says: “Why are symptoms of your body and the stress of life gifts in strange wrapping paper? The symptoms are a conversation, a dialogue. Would you ever CHOOSE pain, cancer, depression? No! It’s not conscious. There’s no choice or judgment - the subconscious represents the reactive memories, emotions and environments that are still living in us. When they get triggered, we react as if those memories are going on for the first time, again and again. The portal of possibilities of activating your body’s natural ability to heal and your ability to be whole is looking at your body, life, symptoms, pain and stress as a conversation, a gift in strange wrapping paper, there to help you grow, learn and raise your consciousness and influence and make a difference in the world.”

Dr. Darren has been teaching the technique since 2002 to participants from all backgrounds, from all around the world.


More Information
Jacqueline Seow
Tel: 9006 4062 / 6443 0259

Australasian Director of Training, Beyond The Ordinary
Diane McCann


Learn to Paint

Earlier this year, we asked an artist why we no longer see the works of arts that he could produce so wondrously and oh! so spontaneously: the passion would seize him and the specific happenings at that moment of time would be captured on the spot, in his own unique perspective. His works were so good, they were snapped up instantly by friends and relatives as self-accorded gifts even before they have a chance to see the light of day.

His reply was rather sad — as time passes and age creeps up, he has lost the passion, and therefore the inspiration.

How many artists out there are like this, who have never been able to tap into the artistic network; never been able to even rely on social networking to promote their works because they simply don't know how?

Meanwhile, there are the rest of the population who look upon artists' work in admiration and appreciation, and wonder how their own expressions through this medium would turn out if they ever get a chance to learn how to paint.

It is therefore fantastic to see the courses organized by C3A - the Council for the Third Age - conducted for those age 50 and above.

Whether as a hobby to de-stress, or as an investment in skillset where the art pieces may be eventually sold for monetary values or as gifts, this creative medium will introduce a new and interesting perspective to life.
Learn Oil Painting - C3AEvent:  Learn Oil Painting
Type:  Half-day Course
Date:  29 April 2014 (other dates available)
Venue:  NAFA Campus, Bencoolen Street, Singapore
Fee:  SGD288
Conducted by:  Continuing Education (Nanyang Academy of Fine Arts)

Course Outline
•  Introduction & monochrome (2 sessions)
•  Colours, perspective & composition (3 sessions)
•  Self-directed painting (3 sessions)

“Oil Painting” allows students to learn to draw and paint using a range of painting techniques under guidance and instructions. The aim is for students to create oil on canvas work of art that says something profound and positive about their own style. It is perfect for beginners or those who have already taken an art class previously and are excited to continue the joy of their artistic journey.

Introduction to Basic Painting - C3AEvent:  Introduction to Basic Painting
Type:  Half-day Course
Date:  06 May 2014 (other dates available)
Venue:  NAFA Campus, Bencoolen Street, Singapore
Fee:  SGD288
Conducted by:  Continuing Education (Nanyang Academy of Fine Arts)

Course Outline
•  Still life drawing and painting (3 sessions)
•  Landscape drawing and painting (3 sessions)
•  Self-directed painting (2 sessions)

This 8-session course will emphasise on the introduction of basic skills and techniques in painting. Participants will be able to experiment with acrylic paint in the genres of still life and landscape painting. With references to modern art and in-class demonstrations, they will be guided to complete their own artworks from drawing, composition and painting.

Learn Watercolor Painting - C3A
Event:  Learn Watercolor Painting

Type:  Half-day Course
Date:  07 May 2014 (other dates available)
Venue:  NAFA Campus, Bencoolen Street, Singapore
Fee:  SGD288
Conducted by:  Continuing Education (Nanyang Academy of Fine Arts)

Course Outline
•  Monochrome painting of basic shapes (2 sessions)
•  Perspective & composition, still life painting (2 sessions)
•  Glazing & colour theory, still life painting (2 sessions)
•  Special effects, still life painting (2 sessions)

“Watercolour painting” is designed for those who have no or little experience in watercolour. It will focus on learning the watercolour painting techniques and enjoying the process of painting. Students will explore the basics of materials, tools, techniques, colour and value through experiments and instructions. Through the course, students will develop skills to achieve personal expression using watercolour medium.

More Information
Family Central
Tel: 6593-6473 / 9776-8550
Email: jennytiew(at)

Vivid: Making Characters Come Alive

Event:  Vivid: Making Characters Come Alive
Type:  Workshop (StorytellingReadingWriting Publishing)
Date:  26 April 2014
Trainer:  Verena Tay
Targeted Participants:  New/Seasoned Writers of Fiction/Plays (Age >16)
Price:  SGD55.00 (10% discount for Kinokuniya Privilege Card Members)
Venue:  Singapore Training & Development Association (STADA)
Organizer:  National Book Development Council of Singapore (NBDCS - The Book Council)

No matter how hard you try, you’re stuck: your characters on the page remain 2-D and their dialogue just clunks along and drags down the pace of your story.

Have no fear. Vivid can be your answer, whether you write fiction or plays. Let seasoned writer VerenaTay share with you tips on how to make your characters appear like living, breathing 3-D persons that speak naturally. And in no time at all, you will be on your way towards creating vibrant characters that your audience can immediately recognise and appreciate.

AIMSEquip participants with the skills to —
♦  Become a more acute observer of the sights and sounds within your environment;
♦  Improve how you infuse your real life insights about people within your character portrayals;
♦  Develop more nuanced ways of describing characters and representing speech patterns

About the trainer:  Verena Tay
Verena Tay - Actor, Director, Writer
¶  Singaporean theatre actor, director and writer for over 25 years
¶  Published three collections of plays:
-   In the Company of Women (SNP Editions, 2004)
-   In the Company of Heroes (Math Paper Press, 2011)
-   Victimology (Math Paper Press, 2011)
¶  Honorary Fellow at the International Writing Program, University of Iowa (Aug–Nov 2007)
¶  Her first collection of short stories - Spectre: Stories from Dark to Light (Math Paper Press, 2012)
¶  Edited two anthologies of short stories:
-   Balik Kampung (Math Paper Press, 2012)
-   A Monsoon Feast (DFP Productions/Monsoon Books, 2012)

Verena Tay now focuses on writing fiction and is studying part-time for an MFA in Creative Writing (City University of Hong Kong, 2012–14).

More Information
Academy of Literary Arts and Publishing (ALAP)
Ms Premadevi
Vice Principal

PM Lee: 2nd Anniversary of joining social media

In a facebook video posted on April 20th, PM Lee noted that it had been two years since he joined Facebook and Twitter, and a year since he posted to Instagram.

"It's been a fun journey sharing with you, things I have been doing, people I've met, places I've been, and once in awhile, pictures I've taken. Thank you very much for reading my posts, commenting on them, liking them, sharing them with your friends. I appreciate it a lot. We hope you will continue to read and go on a journey with us together."

Some highlights of PM Lee's posts:
◊  Selfie with Malaysian PM Najib Razak @
Commonwealth Head of State Meeting, Sri Lanka
Selfie - PM Lee with PM Najib Razak
◊  Little India riot
◊  Malaysian Airlines MH370 Condolences
◊  MM Lee Kuan Yew's honorary degree from National University of Singapore
◊  Singapore Day in London

♥  Facebook ∝ 322,000 Likes
♥  Twitter ∝ 68,000 Followers
♥  Instagram ∝ 31,000 Followers

Since MICE Ranking personnel are advocates of animal rights, our favorite post would be that concerning a barn owl that had pop in for a surprise visit....

PM's visitor a real hoot
PM's visitor a real hoot

Lee Hsien Loong
"Found a surprise visitor in my office this morning. A beautiful barn owl had flown into the building overnight, and perched itself comfortably high up out of reach. We called the AVA and Bird Park for help (but not the police). They managed to capture the owl, and released it unharmed behind Sri Temasek.

The Istana grounds are a green refuge for many species of birds and animals. We should preserve and create many such green spaces all over our island, so that in our urban environment we can enjoy the natural flora and fauna of Singapore. – LHL"
November 20, 2013

It is nice to know that AVA (Agri-Food & veterinary Authority of Singapore) handled it so well for PM Lee.

MICE Ranking personnel had a shock in July 2013, when we enquired from National Parks Singapore (NPARKS) the name of a bird which had been calling out: "Wa wa! Wa wa!" in a sweet and melodious tone that really brightens up the atmosphere around our office.  No one has sighted it, but the bird or its lineage has kept us company for years.

"It (the mysterious bird) has become so much a friend we hear on and off, and therefore, it would be nice if we get to know more about its origins," we wrote as a finale to our query, acting like wondrous kids awaiting in anticipation for an enlightening response from the bird experts at NPARKS.

Instead when the reply came, our enthusiasm was crudely crushed, with our query promptly classified under the subject heading: "Bird Nuisance Feedback", along with a
demandrequest for more details to call for an investigation, c.c. to various different officials at AVA.

Before the unceremonious switch, our subject heading was:  Which Singapore birds make sounds of "wa wa, wa wa"?

Bird Nuisance?!  Surely, the intent was to kill our precious bird!

It was such an atrocious reply we shot back a rejoinder - and since the respondent hadn't seem to understand English - we resorted to Singlish!

"You never read letters properly is it?
This bird, as I mentioned, is not a nuisance.
I am asking your experts' advice which breed this bird is because I want to blog about it.
Instead you asking me the breed?!?!?"

What's wrong with these officials who are supposed to look after animals and parks?
They've lost their love, their compassion!
They've also lost their work etiquette: they never replied!

Thus we are glad that PM Lee never had to suffer the shocking stance that we have the distinct annoyance of encountering.

And most of all, it is always a blessing when the leader of the land has compassion for all creatures, big or small.

Barn Owl, Credit: Wikipedia
Barn Owl, Credit: Wikipedia



Event:   Impressions of Happiness
Type:   Art Exhibition; Book & Film Presentation
Venue:   Chapel Gallery, Sculpture Square
Date:  11 to 17 April 2014
Initiated by:   Singapore Bhutan Foundation
Organizer:   Druk Asia Pte. Ltd.
Officially opened by:   Dasho Kesang Wangdi,
Bhutan Ambassador to Singapore

Impressions of Happiness Poster


Art Exhibition
°   Mr Kama Wangdi (a.k.a. Asha Karma)
~  Winner of National Order of Merit Gold Medal (2010), Bhutan.

°   Mr Rinchen Wangdi
~  Founder of Datog Art Gallery, Bhutan.

°   Artists from Voluntary Artists Studio (VAST) Bhutan
°   Mr Lian Cherng Zhi, Singaporean artist
~ See his artworks in Druk Asia's 2014 calendar.

Book Launch
The History of Bhutan
°   Dr. Karma Phuntsho
~ Author, Bhutanese scholar / Director, Loden Foundation, Bhutan.

History of Bhutan, Karma Phuntsho

Film Screening
Forgotten Treasure
°   Ms Siok Sian Pek Dorji
~ Filmmaker.  
Her film captures how modern expertise used new techniques to restore the 15th century monastery of Buli, Bumthang, Bhutan.

Photo Credit: Druk Asia Bhutan Travel Specialist
Photo Credit: Druk Asia Bhutan Travel Specialist

In support of:
°   International Young Artists Exchange (IYAE), Singapore
°   Voluntary Artists Studio (VAST), Bhutan

This is the first Bhutan-Singapore artists’ joint collaboration to showcase works of art that embody the Bhutanese concept of happiness.

Part proceeds from the sale of the artworks goes towards the aid of less-privileged young artists of the International Young Artists Exchange (IYAE) fund (Singapore) and VAST studio (Bhutan).

Dr. Karma Phuntsho Presentation
Dr. Karma Phuntsho, attired in Bhutanese traditional Gho, giving a presentation about Bhutan.

Mani Wall, by Kama Wangdi

Humble, by Kama Wangdi I
Kama Wangdi - whose artwork is also displayed at the Taj Tashi in Bhutan – is known for his vibrant creation.

Kama Wangdi Artpieces
A series of his paintings adorn the gallery entrance.

Lian Cherng Zhi, Singapore Artist

Lian Cherng Zhi, Art Price Tag
Watercolors in modern frame, by Singaporean artist Lian Cherng Zhi.

Picnic, by Rinchen Wangdi

Paddy Field, by Rinchen Wangdi

Archery, by Rinchen Wangdi
Rinchen Wangdi's paintings, with its neat brush strokes and subdued colors, transport the viewer into the scene of his creation.

Rinchen Wangdi (at left) beside his painting "King"
Rinchen Wangdi (at left) beside his painting "King"[/caption]

Asked if any of his paintings are captured off actual scenes, he said: “No.  I envision several images that strikes me and then form a composition from the various themes, landscape or subjects.”

Our fave is this one of Bhutanese dancing gracefully to the tune of the Dramyen* master, while Black-necked cranes fly freely above the valley, nestled in the lush and verdant mountain landscape.
*Dramyen ~ Bhutanese traditional lute instrument
My Land, by Rinchen Wangdi

My Land Dance
Entitled My Land I, it has that touch of still life art that yet evokes the true essence of peace and happiness.
Very special.

My Land Tag
SOLD! – SGD$3,000.

Druk Asia Poster

For air-ticketing or tours to Bhutan, Druk Asia, the GSA (General Sales Agent) for Druk Air (Royal Bhutan Airlines) provides a hassle-free experience as they are conveniently located in Singapore and Bangkok.

-Pictures taken with permission of Organizer & Artists-

Food Services in Healthcare Asia 2014

Food has properties that brings forth physical and psychological healing.

We'd like to give a heads up for —

Asia's only conference focusing on food services in healthcare!

Banner_Food Services in HealthCare 2014

Event:  Food Services in HealthCare 2014
Theme:  Achieving healthcare excellence through innovations in food services
Date:  23 – 25 June 2014
Venue:  Suntec Singapore Convention & Exhibition Centre
Organizer:  SPHERE Conferences

First held in August 2013, the summit is back again, covering topics on food safety standards, nutrition and dietary planning, meal service efficiency through the latest innovations and operational systems, and cost control.

Event Highlights

  • Practical hands-on sessions during the conference
  • 1 workshop on food styling / food decoration and menu planning
  • 1 workshop on planning healthy menus + site visit to a local hospital
  • 2 full-day conference for a 360deg food service experience
  • More food service related products on display

Who will you meet

  • Head of Food Services
  • Head of Nutrition and Dietietics / Chief Dietitian
  • Head / Director of Operations
  • Head / Director of Patient Experience Management / Patient Services
  • Head of Nursing
  • Head of Quality Assurance / Quality and Safety
  • Hospital and professional associations and institutions

Over 150 attendees from Asia and rest of the world are expected to attend.

For more information
Marketing and PR matters:
Ms Nann Thi Thi Tun
Marketing Executive
Tel: +65 6848 5371


Tony Tyler on Safety and Tracking Standards after MH370

Event:  IATA Ops Conference 2014
Safety and Flight Operations – Today’s Issues and Tomorrow’s Challenges
Date:  March 31 – April 02, 2014
Venue:  The Sheraton Imperial, Kuala Lumpur, Malaysia
Organizer:  International Air Transport Association (IATA)

Opening speech of Tony Tyler, Director General and CEO, IATA during the April 1, 2014, opening of the IATA OPS Conference in Kuala Lumpur, Malaysia.


I don’t think that I could start my remarks to a gathering of the industry’s top leaders of operations in any other way than by acknowledging the human tragedy of MH370 which happened less than a month ago. Through the media, the world continues to follow the extraordinary international response.

As humans, we have kept all those on board, their families and friends and our colleagues at Malaysia Airlines in our thoughts through these difficult weeks. And on behalf of all of us here, I extend a special thank you to Malaysia Airlines for hosting this event even in this tremendously challenging situation.

The ongoing search is being conducted at unprecedented scale and the efforts of those involved are no less than heroic. We admire the courageous determination and hope for their safety and success.

There is no escaping the reality of what has happened. Much though we would like, we cannot wish away or alter the past. The best way for all of us involved in aviation to honor the memory of those on board is to learn from what happened to improve safety in the future.

  • From the moment tragedy struck, our colleagues at Malaysia Airlines have been working with the families to help them deal with the trauma of their loss. It is a challenging task, especially in a case with so much uncertainty.

  • And we—the airline industry, its stakeholders and regulators—are in the beginning of the journey to unravel this mystery, understand the cause and find ways to ensure that it is not repeated. In “normal” circumstances this could take a year or more. In this case, given the difficult area in which the aircraft was lost, it will surely be a long journey before we can draw any certain conclusions on mitigation.

Speculation—of which there has been much—will not make flying any safer. The so-called “black box” will tell the story with the information on the flight data and the cockpit voice recorders. The priority is to recover that as soon as possible. And we should not jump to any conclusions on probable cause before the investigation closes.

There are, however, at least two areas of process—not cause—where there are clearly challenges that need to be overcome.

The first is how we track aircraft as they move around the globe. In a world where our every move seems to be tracked, there is disbelief both that an aircraft could simply disappear and that the “black box” is so difficult to recover. Air France 447 brought similar issues to light a few years ago and some progress was made. That must be accelerated. We cannot let another aircraft simply disappear.

In our eagerness to move this along, we must also ensure that prudent decisions are made in line with global standards. This is not the time for hastily prepared sales pitches or regional solutions. The International Civil Aviation Organization (ICAO) process is the way to move this forward. I have no doubt that governments are eager to come to a conclusion and take action as soon as possible.

Industry must and will play a role in supporting ICAO in this effort with a united position. IATA will convene an expert task force that will include ICAO participation to ensure that the work is well coordinated. This group will examine all of the options available for tracking commercial aircraft against the parameters of implementation, investment, time and complexity to achieve the desired coverage. This group will report its conclusions by December, reflecting the need for urgent action and careful analysis.

The second is a security question. Whether or not there is a security dimension to this tragedy, that two passengers could board an aircraft with fake passports rings alarm bells. Airlines are neither border guards nor policemen. That is the well-established responsibility of governments. The industry goes to great effort and expense to ensure that governments who require API (or Advance Passenger Information) receive reliable data. And, along with our passengers, airlines have a right to ask these governments review their processes for vetting and using this data—for example against databases such as the Interpol stolen and lost passport database. The information is critical and it must be used effectively.

It costs the airlines millions of dollars every year to provide API to some 60 governments.  I’ve often wondered whether they were using it.

So in the name of the effective use of passenger data, we call on governments

  • To harmonize on the ICAO standard elements and eliminate all other requirements
  • To eliminate the collection of passenger and cargo data on paper forms
  • To create a single harmonized window through which airlines can submit electronic data to governments
  • And to use this data to improve both the efficiency and effectiveness of border controls.

Industry Safety Overview

MH 370 is a tragedy. It is also a rarity. Today we are releasing our assessment of global safety performance in 2013 which speaks to that point. In 2013 there were 12 hull losses with Western-built jet aircraft that operated some 29.3 million flights. So, for every 2.4 million flights there was one accident after which the aircraft could not be repaired. Looked at against the five year average performance this is a 14.6% improvement.

IOSA and Safety in Africa

The IATA Operational Safety Audit (IOSA) has been one of the drivers of improved performance. All 240 of IATA members are among the 391 airlines on the IOSA registry. And their safety performance in 2013 was over two times better than those airlines not on the registry.

That is why IOSA is a core element of our efforts to improve safety in Africa. The five-year average accident rate for Africa is the highest in the world with one hull loss for every 155,000 flights over the period. Last year African governments agreed to take collective action to address safety through the Abuja Declaration. The goal is to achieve world-class safety levels by 2015. And there are several commitments including alignment of government oversight with global standards and the mandating of IOSA for all airlines operating within Africa.

The good news is that the overall accident rate is moving in the right direction. It is still, however, one accident for every 500,000 flights so there is much more work to be done. Along with encouraging governments to accelerate their efforts, we are working directly with airlines to meet the IOSA standards. In fact, our Board of Governors recognized the need for IATA to invest in expanding IOSA carriers in Africa. And we have provided “coaching” to ten African airlines on IOSA. Of these three have joined the IOSA registry and we expect a fourth shortly.

In parallel two other important programs are underway.

  • First, we are beta testing a Standard Safety Assessment Program. This is not an IOSA-light. But it can be used by airlines when the nature or scale of their operations is outside of the IOSA scope.
  • Secondly IATA members are committed to an Enhanced IOSA program which changes the IOSA audit from a once-every-two-year snapshot of an airline’s safety management into a continuous monitoring tool. We are targeting nearly 40 airlines to comply with Enhanced IOSA standards by the end of this year on the way to having all IATA members fully adopt Enhanced IOSA by September 2015.

Safety Agenda

IOSA is one of our tools for improving safety—and I should say it is an important one. And it is a part of a safety strategy that consists of six broad elements:

  • Reducing operational risk
  • Enhancing quality and compliance
  • Advocating for improved aviation infrastructure
  • Supporting the consistent implementation of Safety Management Systems (SMS)
  • Supporting effective recruitment and training
  • And identifying and addressing emerging safety issues

This strategy will be led by Kevin Hiatt, who joined IATA in February as our Senior Vice President for Safety and Flight Operations. Joining us from the Flight Safety Foundation, Kevin is well qualified to lead these efforts. And he succeeds Guenther Matschnigg who will be retiring from IATA after 15 years of dedicated service. Among Guenther’s many achievements is the IOSA program which was built up over his IATA tenure. And he leaves behind solid foundations on which we will continue to evolve and develop our work on safety. I know that you will join me in recognizing his contributions and wishing him well in a well-deserved retirement.

After the coffee break both Kevin and Guenther will review the progress made over the last year and the priorities for 2014. That will kick-off an intense agenda covering the main safety and operational issues of the industry. But before that, I would like to highlight three things

  • Partnerships
  • Data and reducing operational risks, and
  • Runway safety


When I looked through the agenda for this conference, I was struck by the broad range of participants. This opening session reflects that with the involvement of governments, airports and air navigation service providers (ANSP).

This is not a one-off symbolic approach. As you move through the agenda, you will see airframe and engine manufacturers, technology suppliers, academics and other industry partners. Every topic is addressed from multiple vantage points. Even in advance of moving the program, it is clear to see that partnerships are driving progress.

It could be no other way. We are a complex industry. Every flight that takes-off involves thousands of coordinated actions across multiple businesses and organizations. To keep flying safe, we need not only to understand and work with each other every day. And we must compare notes, collaborate and work together to build the future with a common vision.

It makes perfect sense to do that with a global view. The benefit of an airline putting expensive new kit on their aircraft is severely limited if the ANSPs cannot accommodate that technology seamlessly around the globe. An airport can implement a fantastic safety initiative, but the full potential will only be realized when it becomes a standard that airlines can count on across their networks. Global aviation was built on global standards.

No matter how hard we may compete within an industry sector or how differently we may see the world when it comes to the thorny commercial issues, we are an industry that is absolutely unified in its dedication to global standards and safety.

We don’t compete on safety. Every improvement is a gain for the industry. And that has allowed us to evolve a tradition of transparently sharing information, experiences and best practices to make flying safe.

Data and Reducing Operational Risk

That tradition is helping us in what I believe is one of our most important challenges—to reduce operational risk.

Historically, the major thrusts for safety improvements have come through the well-established system of air accident investigations. Indeed, each accident yields new insights in ways to make flying safer. And this system will continue to play an important role. But we should not wait for an accident to happen as the instigator of change. There are so few accidents and they cannot yield trend data that is so important to managing safety.

Just look at last year. There were 36.4 million flights and there were 81 accidents (including all aircraft and accident types). So there are millions of flights that landed safely. And they have a lot to tell us about how we are operating and where the risks to safety exist.

Aviation creates an enormous amount of information. Every stakeholder has something to contribute—governments, ANSPs, airports, ground handlers, manufacturers, airlines, the airplanes and engines themselves, pilots and so on. IATA’s vision is to collect data from as many of those information sources as possible and develop the analytical tools needed to unlock the insight that they can provide. This is our Global Aviation Data Management project or GADM.

Already GADM consists of numerous databases. We have incident reporting in the STEADES database. There is audit data from ISAGO and IOSA. We have operational data and we are also capturing ground damage data—to name just a few of the sources. We have signed important agreements with the European Aviation Safety Agency, the Federal Aviation Administration, ICAO and others to join the project. Already GADM includes data from over 600 participants, including 90% of IATA member airlines, making it the most comprehensive source of industry information. We have de-identified data from some 5 million recorded flights and over 1 million incidents in GADM. It’s a powerful tool that is growing stronger with each new piece of data added.

If I go back to our vision, it is to be able to predict and eliminate accidents before they happen. Being able to do that effectively requires:

  • Data from many sources—so that we can understand all the contributing factors to issues by seeing things from many vantage points.
  • Large volumes of up-to-date information—so regular contributions.
  • And a reporting culture that captures as many insights as possible. In most places we have established a good understanding of non-punitive self-reporting. But that needs to extend to even third party reporting—again so that we can see issues from many angles.

IATA has a natural role in hosting this effort—we connect to all the key stakeholders. But we want to make it as accessible in as useful a format as possible. While we will be developing analytical tools to help query the data, it is also a tool for airlines with their own advanced data programs to augment the data capture in order to benchmark performance against their peers.

I believe that we are on the cusp of a great step forward in how we manage safety. We have talked about this for years. Now it is becoming a reality. And we would like all of you in this room—the leaders of our industry’s operations—to be a part of GADM. Contributing your data increases the power of our analysis. And more users of the data—directly or through our interfaces—will turn it from insight to real safety improvements.

Runway Safety

Lastly, I would like to look at an example of information analysis driving change in the area of runway safety. We used to focus on runway excursions as a key point in our safety strategy. That made sense. About a quarter of all accidents over the last five years were runway excursions. And over the years we have worked with several of our partners—ICAO and Airports Council International among them—to produce runway risk reduction toolkits.

Because we were looking at narrow parameters—excursions—these were focused primarily on runway conditions and flight operations. So they emphasized accurate runway information and pilot training as key drivers of improvement. And that has had some measurable impact.

But if we take a broader look at the issue—by querying the data—we see that about half of all accidents in the same five year period are in the runway environment. To understand what happened when the aircraft landed; it makes sense to link that to the conditions of the landing. So data from ANSPs becomes important. And equally data from the airport on the conditions around the runway can add more insight.

This is one small illustration of the power of GADM—looking at an issue from lots of vantage points and against a large data sample. And by taking this approach, late last year we launched—with an expanded group or partners—the latest version of the runway risk reduction toolkit. Quite purposefully the name was changed to “runway safety” in order to emphasize the broader view that is being taken by all those who have a stake in getting planes on and off runways safely.


There are sessions later today on both emerging risks and runway safety. I am following these issues closely---I believe that they offer great opportunities to make a safe industry even safer. But I will let the experts take the discussion further.

Our industry is 100 years old this year. On 1 January 1914 the partnership of a pilot, an entrepreneur and a plane maker started an industry with a single passenger buying a ticket for a 23 minute journey from St. Petersburg to Tampa, Florida.

That journey changed our world forever. It has facilitated journeys of exploration, connected people to business opportunities, linked far-flung families, brought goods to market, and broadened minds with international studies….just to name a few. The global community in which we all live—and that we take for granted—has been built on the foundations of aviation connectivity.

That gives aviation an important mission which we must fulfill in partnership. And there is no higher priority than safety. About 100,000 flights will be operated safely each day. That is an amazing achievement and a tribute to the work of all in this room. But accidents—however rare—still happen. The tragedy of MH 370 is a reminder that we cannot be complacent on safety.

I wish you a very productive conference.

Tony Tyler became the sixth person to lead the International Air Transport Association (IATA) when he took on the role of Director General and CEO from 1 July 2011.

With over three decades of airline industry experience, Tyler is a strong advocate for a safe, secure, efficient and sustainable global air transport industry.

IATA Ops Conference 2014 - Making a Safe Industry Even Safer

Event:  IATA Ops Conference 2014 
Topic:  Safety and Flight Operations – Today’s Issues and Tomorrow’s Challenges
Date:  March 31 - April 02, 2014
Venue:  The Sheraton Imperial, Kuala Lumpur, Malaysia
Organizer:  International Air Transport Association (IATA)


Ops Conference is IATA’s main vehicle to interact with its member airlines, regulatory agencies, and the aviation industry generally on all issues related to safety, operations and infrastructure.

In 2014, the conference will have a strong operational safety and regional capacity emphasis. The program will be constructed to maximize interaction between speakers, panelists and delegates.

Keynote Speaker: 
Tony Tyler,
Director General and CEO,

♦  Dato' Azharuddin Abdul Rahman,
♦  Director General,
♦  Department of Civil Aviation, Malaysia
♦  Angela Gittens,
♦  Director General,
♦  Airports Council International (ACI)
♦  Andrew Herdman,
♦  Director General,
♦  Association of Asia-Pacific Airlines (AAPA)
♦  Jeff Poole,
♦  Director General,
♦  Civil Air Navigation Services Organisation (CANSO)
♦  Nancy Graham,
♦  Director,
♦  International Civil Aviation Organization (ICAO) Air Navigation Bureau


•  Runway safety
•  Emerging operational risks
•  Safety Management System implementation

•  Moving towards paperless operations in maintenance and in aircraft transfers
•  Improving pilot  training provisions – Evidence-Based Training (EBT)
•  Promoting integrated ground operations
•  Harmonizing the regulatory environment

•  Regional Issues – “Asia Sky”
•  Commercial engagement with ANSPs
•  China capacity and efficiency – ATC, routes, airports

For more information
Corporate Communications
Tel:  +41 22 770 2967